White Portland Cement

JKC WhiteMaxX, a superior product of advanced technology, with the dual virtues of strength and aesthetics, has expanded the creative horizon for the building and construction industry. JK White Cement is the preferred brand for silky smooth exterior/interior walls and ceilings, mosaic tiles, terrazzo flooring and white cement based value-added products.

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Areas of Application



Ornamental & Decorative Objects

Journey of JKC WhiteMaxX

A journey that began in 1984 from a remote village called Gotan in Rajasthan, has seen it's culmination with JK White Cement becoming an avant-garde brand of international repute. The past 35 years of the brand’s existence have seen many milestones, withstanding the vagaries and the tests of time. As we march on steadfastly, the brand endeavours to continue striving towards it's pursuit for excellence and customer satisfaction, every step of the way.

Witness the amazing journey of JKC WhiteMaxX in this time-lapse video, over three and a half decades in the making.


Looking To Give Your Home A Stunning Makeover?

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There’s no curing required in the application of JK WhiteMaxX.

Generally 2 coats of the mixture is needed to cover the wall evenly.

While white cement is ideal for a newly plastered wall, it will not work as well on walls finished with lime, oil paints or varnishes. For these kinds of surfaces, you will need to clean and scrape/brush down the wall to let the white cement take proper effect.

It can be applied before repainting a surface to cover the minor cracks and pores on the walls.

6-12 months

1 Kg, 5 Kg, 25 Kg, 40 Kg, 50 Kg.