Privacy Policy – JK Cement Ltd.
01. Introduction
JK Cement Ltd. (“we”, “us”, “our” or “JK Cement”) values your privacy and is committed to safeguarding personal information relating to you (“you”, “your” or “User”). Personal Data refers to information about you that can identify you, such as your name, email address, or phone number (“Personal Data”). This Privacy Policy explains what Personal Data we process, why we process it, how we use it, with whom we share your Personal Data, and your rights regarding your Personal Data. It describes how we handle your Personal Data when you interact with us through our website (https://www.jkcement.com/) or through our official social media pages, , or market surveys conducted by JK Cement representatives (whether on-ground or online), in your capacity as a consumer, business customer, dealer, contractor, architect, website visitor, or other person in a business relationship with us.
If you provide Personal Data or other information about someone other than yourself, or on behalf of an entity, organization, or body corporate, you confirm that you have the legal right, including consent where necessary, to provide the information for the specified purpose.
This Privacy Policy applies only to the JK Cement website and associated interactions that originate from or are directly connected to our website usage, as described in this policy. Associated interactions include interactions that originate from or are directly connected to our website such as online forms (“Contact Us,” “Buy Cement Online,” “Apply for Dealership,” etc.), customer or dealer enquiries, market surveys conducted based on such enquiries, feedback or grievance submissions, and engagement through JK Cement’s official social-media handles. It does not cover separate privacy notices or terms that apply to other JK Cement mobile applications, programmes, or platforms including third-party campaigns, each of which may have its own specific privacy policy and data notice.
This Privacy Policy does not apply to our affiliates, service providers, partners, each of whom may have their own privacy policies. In situations where you interact with our affiliates, service providers or partners, we strongly encourage you to review the applicable privacy policy for that particular site, service, or interaction.
02. What data do we process and why?
We process your data when you interact with us through our website, customer call centres, or through market surveys, advertisements, or promotional campaigns hosted on our platforms or third-party platforms. The type of data we process depends on the nature of your interaction with us and the purpose for which it is used. Here is a broad activity-wise description:
-
When you enquire about our products and services as a customer or potential customer
When you enquire about our products and services, request a quotation or use digital tools such as “Buy Cement Online”, “Apply for Dealership”, “On-site Assistance”, “JKBuildXpert”, “JKProfix Roofprotec warranty” or book a service through “Prarambh by JK Cement” fill the “Get in Touch, “Contact Us”, “Customer Feedback” tabs on our website or social media platforms, we process your Personal Data, which includes:
- Contact details such as your full name, email address, mobile number, pin code and address to identify you and communicate with you;
- User type (e.g., home builder, building professional, dealer or contractor);
- Record of your interactions with call centres engaged by us; and
- Any other details necessary to respond to your inquiry, which may include your Personal Data.
We process your Personal Data for the following purposes:
- Verifying your identity and managing our relationship with you;
- Responding to your requests, inquiries, and sending messages about service changes or new features;
- Contacting you via email, SMS, phone, or social media regarding your queries or feedback;
- Gathering feedback on our products and services and sending marketing communications and survey;
- Improving our products and services to provide you and others with a better experience;
- Maintaining and protecting the security of our products, services, and websites while preventing and detecting security threats, fraud, or other malicious activities; and
- Cooperating with public authorities, courts, tribunals, regulatory bodies and supervisory authorities as required by law, responding to legal requests, resolving disputes, managing risks, seeking legal advice, enforcing our terms and protecting our business and platforms.
- When you participate in the Architect of the Year Awards (AYA) program
When you interact with us through the “Apply Now” page and submit Participation Forms A, B, or C on our webpage (https://aya.jkcement.com/) or use the “Need Help” section on the home or apply pages, we process your Personal Data, which includes:
- Personal details (Full name, email ID, phone number, date of birth);
- Professional details (company name, address, location with pin code, professional qualification, Council of Architecture registration number);
- Project details (project name, area, commencement and completion year, cost and location), project team details (name, qualification), and project description including materials used, special features, and green points of architecture.
We process your Personal Data for the following purposes:
- Communicating upcoming events and sending invitations for architectural events;
- Sending participation reminders and mass mailings;
- Managing social-media activities such as tagging participants on posts;
- Arranging travel and accommodation for participants and jury members;
- Facilitating panel design for jury meets and exhibitions through design agencies;
- Sending marketing communications and surveys relating to the AYA event experience;
- Improving our products and services to provide you and others with a better experience;
- Maintaining and protecting the security of our products, services, and websites while preventing and detecting security threats, fraud, or other malicious activities; and
- Cooperating with public authorities, courts, tribunals, regulatory bodies and supervisory authorities as required by law, responding to legal requests, resolving disputes, managing risks, seeking legal advice, enforcing our terms and protecting our business and platforms.
-
When you contact us to raise a grievance or complaint
We may process your Personal Data when you raise a grievance or complaint about our products or services through our website, helpline number or email. When you reach out to us, we process your Personal Data which includes:
- Contact details (Full name, email ID, phone number);
- Information you provide relating to the complaint;
- Any additional data needed for resolution purposes; and
- Records of our interactions via customer care representatives, where legally permitted.
We process your Personal Data for the following purposes:
- Verifying your identity and resolving your complaint;
- Providing our customer support services to investigate and resolve your issue, and monitor our customer support responses;
- Contacting you via email, SMS, phone, or social media and providing you the requested support or resolution;
- Gathering feedback on our products and services and sending marketing communications and survey;
- Improving our products and services to provide you and others with a better experience;
- Maintaining and protecting the security of our products, services, and websites, while preventing and detecting security threats, fraud, or other criminal or malicious activities;
- Cooperating with public authorities, courts, tribunals, regulatory bodies and supervisory authorities as required by law, responding to legal requests, resolving disputes, managing risks, seeking legal advice, enforcing our policies and contractual terms, and protecting our business and platforms.
-
When you interact with us through any of our marketing communications
- You may receive or engage with our marketing or promotional content through our website, social-media pages, email or SMS updates, or through any contest, offer, coupon-based promotion, event or campaign that we may run from time to time.
- We process Personal Data such as your name, email address, phone number, pin code, and user type (home builder, dealer, etc.).
- We process this data to send you marketing information, facilitate your participation in promotions, contests, events and campaigns, deliver rewards or gifts, conduct surveys and analyse marketing effectiveness.
- Your consent is obtained when you fill in your details through the website or social media platforms, or when our Customer Technical Service (CTS) team inputs data collected on your behalf during offline market surveys, with your consent.
- This Privacy Policy does not apply to dedicated mobile applications, or any promotional initiatives that operate under their own separate privacy policies.
-
When you engage with us on social media platforms
- When you interact with our official social media, we may process your publicly available data such as your username, profile photo, country, and comments or the data you share with us for making enquiries about our products, engaging with our posts, sending direct messages, raising queries etc.
- We may process your Personal Data for lead generation, targeted advertising, and customer support through direct messages or comments.
-
When you browse or visit our website or platforms
- When you visit our website, we may collect certain technical and behavioural information through cookies. This includes:
- Session cookies, which collect data such as session ID, user inputs, and website activity tracking. These are deleted automatically when you close your browser.
- Persistent cookies, which collect data such as your IP address, browser and device information, website interactions, and general geographical location.
- Third-party cookies, which are used by external service providers such as Google to collect similar information for analytics or other functions. We do not control how these third parties use the information collected. We recommend reviewing their privacy policies for more details on their processing practices.
- We process this data, which includes Personal Data, to administer and improve our website, monitor usage trends, personalise your experience, maintain website security, and comply with applicable laws.
-
When you apply for a job with us
When you apply for a position through our website, email, recruitment agencies, we process your Personal Data, which includes:
- Personal details (full name, email ID, phone number);
- Curriculum Vitae including your educational background, work experience, academic qualifications, university transcripts, salary details; and
- Any other information you wish to submit, which may include Personal Data.
We process your Personal Data for the following purposes:
- To communicate with you regarding your application;
- Verifying your data, including background checks for employment purpose, in accordance with applicable law;
- Gathering feedback on our products and services and sending marketing communications and survey;
- Improving our products and services to provide you and others with a better experience;
- Maintaining and protecting the security of our products, services, and websites, while preventing and detecting security threats, fraud, or other criminal or malicious activities; and
- Cooperating with public authorities, courts, tribunals, regulatory bodies and supervisory authorities as required by law, responding to legal requests, resolving disputes, managing risks, seeking legal advice, enforcing our policies and contractual terms, and protecting our business and platforms.
03. Where we collect your Personal Data from
We may collect your Personal Data from several sources, including:
-
Personal Data you provide directly:
This includes any Personal Data you share with us through our websites – for example, when you fill out the “Contact Us,” “Get in Touch,” “Customer Feedback,” “Buy Cement Online,” “Apply for Dealership,” or “Need Help” forms, participate in AYA through the “Apply Now” page, or submit queries via social-media. It also covers information you provide when you contact our customer-care helpline or contact us at to our specific email addresses and mobile numbers, or when you interact with our field representatives or CTS (Consumer Technical Service) teams during market surveys or promotional activities.
-
Personal Data we collect automatically:
When you browse our website or interact with our online platforms, we use cookies to collect certain technical and behavioural information (See Para 2.6 of this policy for more information).
-
Combining Personal Data from different sources:
In certain cases, we may combine the Personal Data we collect from multiple sources – for example, merging customer-care records with feedback from CTS market surveys – to maintain accuracy, improve customer support, and develop better products and services.
04. Who we share your Personal Data with
We may share your Personal Data with the following categories of recipients, for the purposes described in this Privacy Policy or as required by law.
|
Who we share the data with |
Why we share the data |
|
|
Service Providers |
We engage authorised third-party service providers to perform functions on our behalf and support the delivery of our products and services. These include call-centre operators, cloud-hosting and infrastructure providers, website and application-maintenance partners, digital-marketing partners, and design or event-management agencies.
Our service providers assist us with server maintenance and infrastructure support, running marketing and advertising campaigns, maintaining and updating our websites and microsites, managing social-media communications, and handling event logistics (including the Architect of the Year Awards). |
Our service providers process your Personal Data only for authorised business purposes such as responding to queries, resolving grievances, managing events, handling website maintenance, executing marketing campaigns, or providing infrastructure-level support. |
| Legal and Regulatory Authorities | Government authorities, law-enforcement agencies, regulators, auditors, or courts. | Where it is necessary to:
|
| Change in Control | Prospective or actual parties to a merger, acquisition, restructuring, or sale of assets involving JK Cement. | In such cases, Personal Data may be transferred as part of the business asset under confidentiality and data-protection safeguards. |
| With Your Consent | Other third parties not listed above. | Where you provide explicit consent or make a specific request for data sharing beyond the purposes covered here |
05. How we retain and delete your Personal Data
We keep your Personal Data for as long as necessary for the activity for which it was collected and to fulfil the purposes outlined in this Privacy Policy. For instance, we retain data collected from you when you reach out with customer queries or grievances for a period of 1 year to be able to respond to any follow-ups and retain data collected in connection with the AYA programme for a period of 1 year.
Once the data is no longer needed for these purposes or to meet legal, regulatory, or business requirements, we will securely delete it.
You may request deletion of your Personal Data by contacting us using instructions provided in the “Contact Us” below. While we work to fulfil such deletion requests, we may need to retain certain Personal Data for a while longer for the following reasons:
- To perform our contractual obligations to which you are subject or to respond to your questions or provide necessary service or support;
- To prevent fraud, resolve complaints, address inquiries, or exercise/defend legal claims, including providing evidence in legal proceedings;
- To comply with legal obligations, exercise our rights, resolve disputes, or for security and safety reasons, as permitted under the law (such as adhering to applicable statutes of limitations or regulatory investigations).
06. Your rights
You have certain rights over your Personal Data:
- Right to access information about your Personal Data: You can ask us for a summary of your Personal Data, the processing activity, and the recipients with whom we have shared your Personal Data, along with a description of the Personal Data we shared.
- Right to seek correction and erasure of Personal Data: If you believe that the Personal Data we hold is inaccurate, incomplete or outdated, you can write to us. You may also request deletion of your data; however, in certain cases, we may need to retain it for legal or regulatory reasons (See Clause 5 (How we retain and delete your Personal Data) above).
- Right to grievance redressal: If you wish to file a grievance, you may contact our Chief Information Officer in accordance with this Privacy Policy (See Para 10 of this policy for more information). If your grievance remains unresolved, please be informed that you have the right to escalate it to the competent supervisory authority i.e., Data Protection Board.
- Right to Nominate: You can designate another individual to exercise your rights under this Privacy Policy on your behalf in the event of your death or incapacity.
- Right to opt-out: If we are processing your Personal Data based on your consent, you may withdraw your consent at any time. Should you do so, you may not be able to access some or all of our products or services.
To exercise any of these rights or seek further information, you can write to us at: cio@jkcement.com
We reserve the right to verify your identity before processing your request, and not to respond to complaints that we believe are manifestly false, unfounded, or frivolous.
Additionally, these rights may be limited in certain cases where we are legally required to process or retain your Personal Data.
07. How we protect your Personal Data
We are committed to ensuring the security of the Personal Data we process, protecting it from unauthorized access, alteration, disclosure, or destruction. Based on the type and sensitivity of the data, we implement a variety of technical and organizational measures to safeguard your Personal Data from such loss, misuse, unauthorized disclosure, and alteration. We require our employees, agents, contractors, and third parties with access to your Personal Data to perform business functions, to process your Personal Data in accordance with this Privacy Policy. While we make every effort to protect your Personal Data, we understand that no system can guarantee complete security. If you have any concerns, need assistance, or suspect that your interaction with us is no longer secure, please contact us immediately using the instructions in the Contact Us section below.
08. Third Parties and Links
Our websites, platforms and services may have links to additional products or services provided by our affiliates or business partners, and external websites or third-party platforms that are not under our control. If you choose to use such linked third-party products, services or websites, the Personal Data shared with them will be governed by their own terms and privacy policies, and not this Privacy Policy. We are not responsible for such third-party content, products, services on websites, including any sub-contractors they may use. Accessing or using such products, services or websites is at your own risk, and we recommend reviewing their privacy policies to understand how they manage your data.
09. Cookies and other tracking technologies
We use cookies and similar tracking technologies to enhance your experience on our website and other platforms, improve our services, and better understand how you interact with our content. They collect data, identify your subsequent visits to our platforms and tailor our offerings and services more precisely to your interests. We utilize cookies to accumulate information on your use of the designated portions of our platforms and facilitate the analysis of our services, user engagement, and measurement of effectiveness of our marketing and promotional communications (See Para 2.6 of this policy for more information).
You can control how cookies are used through your browser or device settings, where you can disable or delete all or some cookies. However, disabling or rejecting cookies may limit your access to all or certain features of our platforms, products or services for which require the use of cookies.
10. Contact us
You may contact us to exercise your rights or for notifying discrepancies / raising grievances with respect to your Personal Data you provide to use or on any other aspect of this Privacy Policy, by contacting our Chief Information Officer as set out below:
-
- Name: CIO
- Email: cio@jkcement.com
- Address: Prism Tower, Ground Floor, Ninaniya Estate, Gwal Pahari, Gurugram – 122102, Haryana
11. Updates to this Privacy Policy
We reserve the right to modify, add, or remove portions of this Privacy Policy, at our sole discretion. Once the revised Privacy Policy is published on our website and/or other platforms, the changes will take effect immediately unless stated otherwise. Your continued use of our platforms, products and services after such update constitutes consent to the updated notice to the extent permitted by law. Please take the time to periodically review this Privacy Policy for the latest information on our privacy practices.