2.5 Lakh



Insurances Issued


Gifts Redeemed

Uphaar Testimonials


Presenting a bigger, better and a new avtar of the No. 1 Painter Loyalty programme - Uphaar 3.0

JK White Cement’s commitment to support the painter community is unwavering. From 2012 till now, through our loyalty program - Uphaar, we have striven to bring happiness to over 2 lac painters.

To renew that same commitment, we are now presenting a bigger, better & a whole new avatar of JK Uphaar — JK Uphaar 3.0. With the launch of a revamped version of JK Uphaar, our endeavour is to support the painter community through these tough times.

JK Uphaar Films

Painter Training Workshops

Uphaar is a point-based loyalty program, exclusively designed for the 2.5 lakh painters of JK White Cement to make a positive difference in their lives. Apart from support in life and accidental insurance, scholarship funds, and business enablement tools, Uphaar extends training workshops to the painters to help them enhance skills and educate them about new-age tools and means.

Go to JK Uphaar website
Now India's No. 1 Painter app - JK Uphaar 3.o is available on the app store and play store!
Click on the button below to download!