Suraksha ka Naya Chinh
JK Super Cement brand is driven by the core values of the Organisation, which has always kept ‘People First’. The ‘U’ symbol represents all our key stakeholders - our consumers, employees, channel partners, suppliers and business associates, who are at the centre of all activities that the Brand does. The three beams embody the three core values of our brand, namely strength, consistency and durability. Together, the ‘Suraksha Ka Naya Chinh’ symbolises the brand’s promise - ‘Build Safe’.
JK Cement launched a selfie contest inviting participants to draw the ‘SurakshaKaNayaChinh’ on their favourite person’s forehead. The contest began on 1st May wherein the winners stood a chance to win an Amazon gift voucher worth Rs.1000 and a personalised gift mug. The contest ended on 5th May with the announcement of 3 winners from FB and Twitter, respectively.
Safety at JK Cement
JK Cement has always kept safety as a top most priority. Here’s a sneak peak of various initiatives undertaken at our plants.
Launch - JK Super Cement
After working tirelessly to bring our new Brand Avatar to life, we have now successfully launched our new identity in all our Plants. The logo launch has received an overwhelming response and we are all certain that this Brand makeover will propel our Company towards greater heights.
Ordinary Portland Cement
Ordinary Portland Cement (OPC) is equipped with extra strength and fineness. Ideal for all kinds of construction jobs and concrete components production, we manufacture three grades of OPC. By sales volume, our 43-grade cement tops the chart while the 53-grade cement is chosen by the customers for their preference based on high strength characteristics.
Portland Pozzolana Cement
Available as application friendly Portland Pozzolana Cement, PPC complies with quality standards specified by the Bureau of Indian Standards (BIS) and is much in demand, by both, the retail and the institutional segment.
Portland Slag Cement
Portland Slag Cement (PSC) is equipped with the special character of later compressive strength which gradually increases after 3days, 7days & finally 28 days. PSC has less water requirement for concrete construction & also enables better workability. It is mainly used in special structures like pre-stressed concrete. It has highly corrosive resistance power, hence it can be widely used in coastal areas