Build Safe

Get to know the story and meet the people behind unveiling of the new JK Super Cement Brand Avatar.

Safety at JK Cement

JK Cement has always kept safety as a top most priority. Here’s a sneak peak of various initiatives undertaken at our plants.

Launch - JK Super Cement

After working tirelessly to bring our new Brand Avatar to life, we have now successfully launched our new identity in all our Plants.

Suraksha ka Naya Chinh

JK Super Cement brand is driven by the core values of the Organisation, which has always kept ‘People First’. The ‘U’ symbol represents all our key stakeholders - our consumers, employees, channel partners, suppliers and business associates, who are at the centre of all activities that the Brand does. The three beams embody the three core values of our brand, namely strength, consistency and durability. Together, the ‘Suraksha Ka Naya Chinh’ symbolises the brand’s promise - ‘Build Safe’.

Safety at JK Cement

JK Cement has always kept safety as a top most priority. Here’s a sneak peak of various initiatives undertaken at our plants.

Launch - JK Super Cement

After working tirelessly to bring our new Brand Avatar to life, we have now successfully launched our new identity in all our Plants. The logo launch has received an overwhelming response and we are all certain that this Brand makeover will propel our Company towards greater heights.

JK Super Cement New TVCs

The desire for certainty and the assurance of safety is a powerful human need that unifies all our stakeholders including individual home builders, institutional consumers, channel partners, influencers and applicators. Keeping this in view, we have built safety into the very DNA of our brand. Check out the new TVCs of JK Super Cement that reinforce our earnest promise to always ‘Build Safe’.

Product Portfolio